Traffic police are on the front line of urban air pollution. They spend long hours at busy junctions, breathing vehicle exhaust, fine particulate matter, road dust and airborne allergens. Delhi recorded an annual average PM2.5 level of 99.6 µg/m³ in 2025, nearly twenty times the WHO guideline of 5 µg/m³, while in Mumbai road-dust resuspension and ongoing construction drive a heavy particulate burden. Indian studies from Gujarat to Chennai have found that lung function among traffic personnel worsens with every year of service — yet everyday protection rarely reaches them.
Partner Voice: "For me, this is one way we give back to society — by identifying a real, everyday challenge and taking preventive action." – Sahil Poddar, Head Marketing, Dr. Reddy's Laboratories
Founder's Voice: "Ten thousand masks are a beginning, not a conclusion. Our commitment is to keep coming back — with protection, with screening, and with follow-up care — because every breath matters." – Nandita Dandekar, Founder, PinkTree Foundation
Frontline Voice: "Our duty keeps us on the road through the whole day, in traffic, dust and smoke. Over the years, a cough or heaviness in the chest starts to feel normal, and there is rarely time to think about it. These masks are a real help to us on duty." – A Delhi Traffic Police officer on duty
